After Opening Timer


After Opening Freshness Timer: For a wide range of food & beverages


After Opening Freshness Timer for modified atmosphere products


Insignia Freshtag

Channel 4 Feature


Food waste is becoming a key environmental, corporate social responsibility and operational concern today. With over 50% of this waste occurring in the home, intelligent labels that support timely consumption of food purchases make sense.

Why is Food waste so important?

Food waste shows us that our distribution systems are out of sync with consumers. We are over-producing and allowing a precious resource to go to waste. Not only the food itself, but all the inputs in the value chain are wasted. That means waste of the time, resources and labour to produce, package and ship the food to market, but even the gas to drive to the market to purchase the food – it’s all wasted when we waste food.

Environmental impact

The website estimates that “if we all stopped wasting food that could have been eaten, the benefit to the planet would be the equivalent of taking one in four cars off the road.”

What consumers can do

Given that the majority of wasted food is discarded in the home, consumers have a big role to play in reducing food waste. Some ideas to get you started:

  • Use shopping lists and weekly menus to lower waste
  • Understand the difference between “Best Before and Sell By”
  • Implement your own “use by” programme & plan to use all the food you buy

What retailers can do

  • Implement diversion programmes so that food is diverted if unsold
  • Educate customers on “Best Before and Sell By”
  • Add Product opening timers to packaging on foods most likely to be wasted such as packaged salads, sliced meats and cheeses.

What distributors and shippers can do

  • Implement diversion programmes to send food for further processing if delays occur in fresh produce supply chain
  • Implement stock rotation and at-a-Glance freshness labeling strategies to ensure products move rapidly through supply chain
  • Label the smallest practical unit of food product so that, if the cold chain is partially compromised, the bulk of the shipment can be salvaged
Fighting Food Waste
Insignia’s intelligent labels allow producers, packagers, retailers and consumers to fight food waste by taking action when food is freshest. Insigina’s intelligent labels are a product whose time has come. We’ll work with you to find the right places in your production process to add this cost-effective system to monitor and streamline the logistics of food production and distribution. In the retail environment, the Insignia Technologies label represents the ultimate in customer care and food conservation awareness.
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